Today we are going to talk to you about the cross-sale (perhaps you also know it by your English word: cross selling). Cross sale is a sales strategy in which a company offers additional or complementary products to customers who have already made an initial purchase. Es buena para la empresa (en este caso la compañía de seguros), porque incrementa los ingresos; pero también para el insured, ya que complementa su coverage y aumentan su tranquilidad y seguridad.
Cross-sale
The cross-selling strategy, as we have seen, is based on the productos o pólizas adicionales o complementarias que ofrece una insurance a un asegurado que ya es cliente.
The goal is increase the value of the transaction per customer and strengthen the business relationship.
In the world of Sure., la venta cruzada se aplica ofreciendo additional products or covers relevant to the specific needs of the customer. For example:
1. Vehicle insurance and crane insurance
If you have insurance car, motorbike, van, caravan ... not including travel assistance, you may be interested in hiring a assistance insurance (crane).
2. Health insurance and dental insurance
Some health insurance have included the dental insurance, pero si tu Policy no lo tiene, te puede interesar contratarlo.
3. Circular accident insurance and hospital compensation insurance
In inXur we have taken care of our Circuit pilots since 2011. In addition, if your passion for motor sport is yours, you may be interested in the insurance compensation by hospitalizationwhich will pay you for every day you go to hospital because of a circuit accident.
Your car insurance in 30s at the best price
Benefits of cross-sale
Cross-selling has clear benefits for both parties:
1. For the insurer
- Income increase: It increases the customer's life value by providing additional solutions that complement his initial need.
- Improves retention: It strengthens the relationship with the customer by providing a comprehensive service that meets various protection needs.
- Resource optimization: It supports the existing customer base to maximize sales opportunities and promote operational efficiency.
- Personalization and adaptability: It allows insurers to adapt their offers to the specific needs of the customer, thus improving satisfaction and loyalty.
2. For the customer
- Convensibility and simplification: By acquiring several policies with an insurer (or with a corridor like inXur), you can manage all your policies from one place. In inXur we also have a virtual client office where to manage all your online insurance.
- Best offers: By combining several insurance products with the same insurance company, you can have better prices for your insurance.
- Improvement in the Customer Experience: A consolidated relationship can facilitate more fluid and personalized communication. Bring all your insurance to inXur And we'll advise you and help with all your policies. You'll have greater confidence and security.
In short, cross-selling in the insurance world allows insurers not only to meet the changing needs of customers, but also to strengthen long-term relationships by offering comprehensive and relevant solutions that add value to general customer protection.
If you need it, contact us.
In inXur we will explain everything about you Policy And you premium, so you have all the information and you can always make the best decision that suits your needs and those in your pocket.
Remember, if you prefer, you can also contact us on the phone by calling us on 911982330, sending us a Whatsapp to 660839546 or sending an email to clientes@inxur.com.
Our working hours are from Monday to Friday from 9.30 a.m. to 6.30 p.m. If you contact us outside this schedule, we will manage your application as soon as possible on the next working day.
