In the previous article we told you what the conversion process by which a potential client, interested in a Policy of Sure., ends up hiring the policy and becoming a client of the insurance. A term related to this conversion process is the so-called conversion rate, which you may not know and which we will clearly explain to you in this article.
Conversion rate
The conversion rate is a marketing metric that also applies to the insurance world. It refers to the % of potential customers who complete a given action, in this case, who contract an insurance policy.
For example, you can do a charging in inXur or order a price from an insurer. That doesn't mean you're going to hire that policy, but you're going through the conversion process and maybe you're going to hire or not. So, if out of every 100 people looking for a price, for example, 10 end up hiring the policy, we would be talking about a conversion rate of 10 out of 100, that is, 10%.
The conversion rate is a fundamental measurement element in any business and also in insurance. Depends on multiple factors such as the quality of policies, their prices, customer experience, the reputation of insurers etc.
It is very important as a high conversion rate improves business profitability, facilitates sustainable growth and is positive for competitiveness.
You know, from now on, if someone tells you about the conversion rate, you know exactly what it's about.
In inXur the important thing is you
Logically, we have an insurance business and we're interested in conversion rates. But, above all, the most important thing for us is the good experience of our customers and the good service we can offer them. So, if you're an inXur client, we'll work for you, to give you always what you need, make you easy on insurance and help you in what you can need from us.
If you need it, contact us.
In inXur we will explain everything about you Policy And you premium, so you have all the information and you can always make the best decision that suits your needs and those in your pocket.
Remember, if you prefer, you can also contact us on the phone by calling us on 911982330, sending us a Whatsapp to 660839546 or sending an email to clientes@inxur.com.
Our working hours are from Monday to Friday from 9.30 a.m. to 6.30 p.m. If you contact us outside this schedule, we will manage your application as soon as possible on the next working day.
